APA Edition Citation

Gary, A., & Philip, K. (2006). Principles of marketing. Pearson Prentice Hall.

Chicago Edition Citation

Gary, Armstrong, and Kotler Philip. Principles of Marketing. New Delhi: Pearson Prentice Hall, 2006.

MLA Edition Citation

Gary, Armstrong, and Kotler Philip. Principles of Marketing. Pearson Prentice Hall, 2006.

Warning: These citations may not always be 100% accurate.