APA Edition Citation

Gary, A., & Philip, K. (2008). Principles of marketing. Pearson Education.

Chicago Edition Citation

Gary, Armstrong, and Kotler Philip. Principles of Marketing. New Delhi: Pearson Education, 2008.

MLA Edition Citation

Gary, Armstrong, and Kotler Philip. Principles of Marketing. Pearson Education, 2008.

Warning: These citations may not always be 100% accurate.