APA Edition Citation

Namakumari, S., & Ramaswamy, V. S. Marketing Management: Planning, implementation & Control (3.). Macmillan India Limited.

Chicago Edition Citation

Namakumari, S., and V S. Ramaswamy. Marketing Management: Planning, Implementation & Control. 3. New Delhi: Macmillan India Limited.

MLA Edition Citation

Namakumari, S., and V S. Ramaswamy. Marketing Management: Planning, Implementation & Control. 3. Macmillan India Limited.

Warning: These citations may not always be 100% accurate.