Alan, R., & Philip, K. (2009). Strategic Marketing for Non profit Organizations (7.). Pearson Prentice Hall.
Chicago Edition CitationAlan, R.Andreasen, and Kotler Philip. Strategic Marketing for Non Profit Organizations. 7. New Delhi: Pearson Prentice Hall, 2009.
MLA Edition CitationAlan, R.Andreasen, and Kotler Philip. Strategic Marketing for Non Profit Organizations. 7. Pearson Prentice Hall, 2009.
Warning: These citations may not always be 100% accurate.