Paul, T. (2010). Innovation Management and New Product Development (4th.). Pearson.
Chicago Edition CitationPaul, Trott. Innovation Management and New Product Development. 4th. Delhi: Pearson, 2010.
MLA Edition CitationPaul, Trott. Innovation Management and New Product Development. 4th. Pearson, 2010.
Warning: These citations may not always be 100% accurate.