Best Practice Cases in Branding; Lessons from the Worlds Strongest Brands

Antzeko izenburuak

• Strategic Brand Management : building, measuring and managing brand equity
  nork: Kevin Lane Keller
  Argitaratua: (2003)
• Case Studies on Brand Management : New Paradigms
  Argitaratua: (2008)
• Best practice cases in branding lessons from the world's strongest
  nork: Keller, Kevin Lane
  Argitaratua: (2008)
• Strategic brand management
  nork: Keller,Kevin Lane
  Argitaratua: (2013)
• Strategic Brand Management : Building, Measuring, and Managing Brand Equity
  nork: Keller, Kevin Lane
  Argitaratua: (2008)