Kevin, L. K. (2008). Best Practice Cases in Branding; Lessons from the Worlds Strongest Brands. Pearson.
Chicago Edition CitationKevin, Lane Keller. Best Practice Cases in Branding; Lessons from the Worlds Strongest Brands. Delhi: Pearson, 2008.
MLA Edition CitationKevin, Lane Keller. Best Practice Cases in Branding; Lessons from the Worlds Strongest Brands. Pearson, 2008.
Warning: These citations may not always be 100% accurate.