APA Edition Citation

Jugenheimer, D. W., & Kelley, L. D. (2009). Advertising Account Planning: A Practical Guide. Reference Press.

Chicago Edition Citation

Jugenheimer, Donal W., and Larry D. Kelley. Advertising Account Planning: A Practical Guide. Delhi: Reference Press, 2009.

MLA Edition Citation

Jugenheimer, Donal W., and Larry D. Kelley. Advertising Account Planning: A Practical Guide. Reference Press, 2009.

Warning: These citations may not always be 100% accurate.