Pramod, R., & Ravikant, S. (2008). Managing Emotional Appeal in Advertising. The Icfai University Press.
Chicago Edition CitationPramod, Rao, and S.Wawge Ravikant. Managing Emotional Appeal in Advertising. Hyderabad: The Icfai University Press, 2008.
MLA Edition CitationPramod, Rao, and S.Wawge Ravikant. Managing Emotional Appeal in Advertising. The Icfai University Press, 2008.
Warning: These citations may not always be 100% accurate.