APA Edition Citation

Don R, R., & M.Joseph, S. (2001). Integrated Marketing Communications: A strategic Approach. Cengage Learning.

Chicago Edition Citation

Don R, Rahtz, and Sirgy M.Joseph. Integrated Marketing Communications: A Strategic Approach. UK: Cengage Learning, 2001.

MLA Edition Citation

Don R, Rahtz, and Sirgy M.Joseph. Integrated Marketing Communications: A Strategic Approach. Cengage Learning, 2001.

Warning: These citations may not always be 100% accurate.