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Understanding Consumer Decision Making: The Means End Approach to Marketing and Advertising Strategy
| Huvudupphovsman: | |
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| Övriga upphovsmän: | |
| Materialtyp: | Printed Book |
| Språk: | Undetermined English |
| Publicerad: |
London
Lawrence Erlbaum Associates
2001
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| Ämnen: |
Kerala Agricultural University
| Signum: |
658.403 REY/UN |
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