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Understanding Consumer Decision Making: The Means End Approach to Marketing and Advertising Strategy
| Autor principal: | |
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| Outros Autores: | |
| Formato: | Printed Book |
| Idioma: | Undetermined English |
| Publicado em: |
London
Lawrence Erlbaum Associates
2001
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| Assuntos: |
Kerala Agricultural University
| Área/Cota: |
658.403 REY/UN |
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