Understanding Consumer Decision Making: The Means End Approach to Marketing and Advertising Strategy

समान संसाधन

• Implementing advertising strategy /
  द्वारा: Narula, Avinash
  प्रकाशित: (2003)
• Marketing decision making concepts and strategy
  द्वारा: Cravens,David W
  प्रकाशित: (1976)
• Developing advertising with qualitative market research
  द्वारा: Wordle, Judith
  प्रकाशित: (2002)
• Advertising and promotion management
  द्वारा: Percy, Larry
  प्रकाशित: (1987)
• Advertisment management : concept and cases
  द्वारा: Manendra, Mohan
  प्रकाशित: (1990)