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Understanding Consumer Decision Making: The Means End Approach to Marketing and Advertising Strategy
| Auteur principal: | |
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| Autres auteurs: | |
| Format: | Printed Book |
| Langue: | Undetermined English |
| Publié: |
London
Lawrence Erlbaum Associates
2001
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| Sujets: |
Kerala Agricultural University
| Cote: |
658.403 REY/UN |
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