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Understanding Consumer Decision Making: The Means End Approach to Marketing and Advertising Strategy
| Autor principal: | |
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| Otros Autores: | |
| Formato: | Printed Book |
| Lenguaje: | Undetermined English |
| Publicado: |
London
Lawrence Erlbaum Associates
2001
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| Materias: |
Kerala Agricultural University
| Número de Clasificación: |
658.403 REY/UN |
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