Cita APA

Olson, J. C., & Reynolds, T. J. (2001). Understanding Consumer Decision Making: The Means End Approach to Marketing and Advertising Strategy. Lawrence Erlbaum Associates.

Chicago Edition Citation

Olson, Jerry C., i Thomas J. Reynolds. Understanding Consumer Decision Making: The Means End Approach to Marketing and Advertising Strategy. London: Lawrence Erlbaum Associates, 2001.

Cita MLA

Olson, Jerry C., i Thomas J. Reynolds. Understanding Consumer Decision Making: The Means End Approach to Marketing and Advertising Strategy. Lawrence Erlbaum Associates, 2001.