Gopalakrishnan, P. S. (2008). Integrated Marketing Communication: Sandeep Kumar. Icfai.
Chicago Edition CitationGopalakrishnan, P S. Integrated Marketing Communication: Sandeep Kumar. Hyderabad: Icfai, 2008.
MLA Edition CitationGopalakrishnan, P S. Integrated Marketing Communication: Sandeep Kumar. Icfai, 2008.
Warning: These citations may not always be 100% accurate.