Subroto, S. (2008). Brand Positioning: Strategies for Competitive Advantage (2nd.). Tata McGraw Hill.
Chicago Edition CitationSubroto, Sengupta. Brand Positioning: Strategies for Competitive Advantage. 2nd. Delhi: Tata McGraw Hill, 2008.
MLA Edition CitationSubroto, Sengupta. Brand Positioning: Strategies for Competitive Advantage. 2nd. Tata McGraw Hill, 2008.
Warning: These citations may not always be 100% accurate.