Consumer and Brand Loyalty

Antzeko izenburuak

• Brand failures the truth about the 100 biggest branding mistakes of all time
  nork: Haig, Matt
  Argitaratua: (2005)
• Brand failures the truth about the 100 biggest branding mistakes of all time
  nork: Haig Matt
  Argitaratua: (2008)
• Dimensions of Customer-based Brand Equity
  nork: Mathew Jacob
  Argitaratua: (2015)
• Brand failures:the truth about the 100 biggest branding mistakes of all time
  nork: Haig, Matt
  Argitaratua: (2006)
• The influence of customer based brand equity on buying behaviour - A study with special reference to convenience goods in Kerala
  nork: Sibichan Joseph
  Argitaratua: (2016)