Sen, S. (2008). LIFESTYLE PRODUCTS AND BRANDS: CONCEPTS AND CASES. The Icfai University Press.
Chicago Edition CitationSen, Simantee. LIFESTYLE PRODUCTS AND BRANDS: CONCEPTS AND CASES. Hyderabad: The Icfai University Press, 2008.
MLA Edition CitationSen, Simantee. LIFESTYLE PRODUCTS AND BRANDS: CONCEPTS AND CASES. The Icfai University Press, 2008.
Warning: These citations may not always be 100% accurate.