APA Edition Citation

Madhavilatha, K., Prabhakara Rao, J., & Raju, M. (2008). Fundamentals of Marketing. Excel.

Chicago Edition Citation

Madhavilatha, K., J.V Prabhakara Rao, and M.S Raju. Fundamentals of Marketing. New Delhi: Excel, 2008.

MLA Edition Citation

Madhavilatha, K., et al. Fundamentals of Marketing. Excel, 2008.