Lane, N., & Piercy, N. F. (2009). Strategic Customer Management. Oxford University Press.
Chicago Edition CitationLane, Nikala, and Nigel F. Piercy. Strategic Customer Management. New York: Oxford University Press, 2009.
MLA Edition CitationLane, Nikala, and Nigel F. Piercy. Strategic Customer Management. Oxford University Press, 2009.
Warning: These citations may not always be 100% accurate.