APA Edition Citation

Mohr, J., Sengupta, S., & Slater, S. (2006). Marketing High Technology Products and Innovations. Pearson Education.

Chicago Edition Citation

Mohr, Jakki, Sanjit Sengupta, and Stanley Slater. Marketing High Technology Products and Innovations. NewDelhi: Pearson Education, 2006.

MLA Edition Citation

Mohr, Jakki, et al. Marketing High Technology Products and Innovations. Pearson Education, 2006.

Warning: These citations may not always be 100% accurate.