Jain, J., & Singh, P. (2007). Modern Advertising Manangement: Principles and Techniques. Regal Publications.
Chicago Edition CitationJain, J.N, and P.P Singh. Modern Advertising Manangement: Principles and Techniques. New Delhi: Regal Publications, 2007.
MLA Edition CitationJain, J.N, and P.P Singh. Modern Advertising Manangement: Principles and Techniques. Regal Publications, 2007.
Warning: These citations may not always be 100% accurate.