Day, D., & Edwards, H. (2005). Creating Passion Brands: Getting to the Heart of Branding. Kogan Page.
Chicago Edition CitationDay, Derek, and Helen Edwards. Creating Passion Brands: Getting to the Heart of Branding. London: Kogan Page, 2005.
MLA Edition CitationDay, Derek, and Helen Edwards. Creating Passion Brands: Getting to the Heart of Branding. Kogan Page, 2005.
Warning: These citations may not always be 100% accurate.