APA Edition Citation

Jha, M., Keller, K. L., Koshy, A., & Kotler, P. MArketing Management. Pearson Education.

Chicago Edition Citation

Jha, Mithleshwar, Kevin Lane Keller, Abraham Koshy, and Philip Kotler. MArketing Management. New Delhi: Pearson Education.

MLA Edition Citation

Jha, Mithleshwar, et al. MArketing Management. Pearson Education.