APA Edition Citation

Bateson, J. E., & Hoffman, D. (2007). Services Marketing: Concepts, Strategies & Cases (3.). Thomson.

Chicago Edition Citation

Bateson, John E.G, and Doug Hoffman. Services Marketing: Concepts, Strategies & Cases. 3. Delhi: Thomson, 2007.

MLA Edition Citation

Bateson, John E.G, and Doug Hoffman. Services Marketing: Concepts, Strategies & Cases. 3. Thomson, 2007.

Warning: These citations may not always be 100% accurate.