एपीए उद्धरण

Moorthy, Y. (2008). Brand Management: The Indian Context. Vikas Publishing Company Pvt Ltd.

शिकागो स्टाइल उद्धरण

Moorthy, YLR. Brand Management: The Indian Context. New Delhi: Vikas Publishing Company Pvt Ltd, 2008.

एमएलए उद्धरण

Moorthy, YLR. Brand Management: The Indian Context. Vikas Publishing Company Pvt Ltd, 2008.