APA Edition Citation

Moorthy, Y. (2008). Brand Management: The Indian Context. Vikas Publishing Company Pvt Ltd.

Chicago Edition Citation

Moorthy, YLR. Brand Management: The Indian Context. New Delhi: Vikas Publishing Company Pvt Ltd, 2008.

MLA Edition Citation

Moorthy, YLR. Brand Management: The Indian Context. Vikas Publishing Company Pvt Ltd, 2008.

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