Moorthy, Y. (2008). Brand Management: The Indian Context. Vikas Publishing Company Pvt Ltd.
Chicago Edition CitationMoorthy, YLR. Brand Management: The Indian Context. New Delhi: Vikas Publishing Company Pvt Ltd, 2008.
MLA Edition CitationMoorthy, YLR. Brand Management: The Indian Context. Vikas Publishing Company Pvt Ltd, 2008.
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