APA Edition Citation

Moorthy, Y. (2008). Brand Management: The Indian Context. Vikas Publishing Company Pvt Ltd.

Chicago Edition Citation

Moorthy, YLR. Brand Management: The Indian Context. New Delhi: Vikas Publishing Company Pvt Ltd, 2008.

MLA Edition Citation

Moorthy, YLR. Brand Management: The Indian Context. Vikas Publishing Company Pvt Ltd, 2008.

Warning: These citations may not always be 100% accurate.