APA Edition Citation

Gautam, M. (2008). Customer Value Investment: Formula for sustained Business Success. Response books.

Chicago Edition Citation

Gautam, Mahajan. Customer Value Investment: Formula for Sustained Business Success. New Delhi: Response books, 2008.

MLA Edition Citation

Gautam, Mahajan. Customer Value Investment: Formula for Sustained Business Success. Response books, 2008.

Warning: These citations may not always be 100% accurate.