Brands and Firebrands : Insights from Experts

Benzer Materyaller

• Firebrands: Building brand loyalty in the internet age
  Yazar:: Moon, Michael; Millison, Doug
  Baskı/Yayın Bilgisi: (2001)
• Strategic brand management/
  Yazar:: Martin, Brice
  Baskı/Yayın Bilgisi: (2019)
• Strategic brand management: building measures and managing brand equity /
  Yazar:: Keller, Kevin Lane
  Baskı/Yayın Bilgisi: (2011)
• Strategic brand management: a process of growing and strengthening brands /
  Yazar:: Mukesh Bhatia, .
  Baskı/Yayın Bilgisi: (2013)
• Total Brand Management: An Introduction
  Yazar:: Braj Mohan, Chaturvedi
  Baskı/Yayın Bilgisi: (2004)