Brands and Firebrands : Insights from Experts

Míreanna Comhchosúla

• Firebrands: Building brand loyalty in the internet age
  le: Moon, Michael; Millison, Doug
  Foilsithe: (2001)
• Strategic brand management/
  le: Martin, Brice
  Foilsithe: (2019)
• Strategic brand management: building measures and managing brand equity /
  le: Keller, Kevin Lane
  Foilsithe: (2011)
• Strategic brand management: a process of growing and strengthening brands /
  le: Mukesh Bhatia, .
  Foilsithe: (2013)
• Total Brand Management: An Introduction
  le: Braj Mohan, Chaturvedi
  Foilsithe: (2004)