Brands and Firebrands : Insights from Experts

Antzeko izenburuak

• Firebrands: Building brand loyalty in the internet age
  nork: Moon, Michael; Millison, Doug
  Argitaratua: (2001)
• Strategic brand management/
  nork: Martin, Brice
  Argitaratua: (2019)
• Strategic brand management: building measures and managing brand equity /
  nork: Keller, Kevin Lane
  Argitaratua: (2011)
• Strategic brand management: a process of growing and strengthening brands /
  nork: Mukesh Bhatia, .
  Argitaratua: (2013)
• Total Brand Management: An Introduction
  nork: Braj Mohan, Chaturvedi
  Argitaratua: (2004)