Bitner, M. J., Gremler, D. D., Pandit, A., & Zeithaml, V. A. (2008). Services Marketing: Integrating Customer Focus Across the firm (4.). Tata McGraw - Hill Publishing Company Ltd.
Chicago Edition CitationBitner, Mary Jo, Dwayne D. Gremler, Ajay Pandit, and Valarie A. Zeithaml. Services Marketing: Integrating Customer Focus Across the Firm. 4. New Delhi: Tata McGraw - Hill Publishing Company Ltd, 2008.
Deismireacht MLABitner, Mary Jo, et al. Services Marketing: Integrating Customer Focus Across the Firm. 4. Tata McGraw - Hill Publishing Company Ltd, 2008.
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