APA Edition Citation

Jha, M., Keller, K. L., Koshy, A., & Kotler, P. (2007). Marketing Management. Pearson Education.

Chicago Edition Citation

Jha, Mithileswar, Kevin Lane Keller, Abraham Koshy, and Philip Kotler. Marketing Management. New Delhi: Pearson Education, 2007.

MLA Edition Citation

Jha, Mithileswar, et al. Marketing Management. Pearson Education, 2007.