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Advertising and Promotion : An integrated Marketing Communications Perspective
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Printed Book |
| Language: | Undetermined English |
| Published: |
New Delhi
Tata McGraw - Hill Publishing Company Ltd.
2008
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| Edition: | 6 |
| Subjects: |
| LEADER | 00699nam a2200205Ia 4500 | ||
|---|---|---|---|
| 008 | 140306s9999 xx 000 0 und d | ||
| 020 | |a 9780070581944 | ||
| 041 | |a eng | ||
| 082 | |a 659.1 |b BEL/AD | ||
| 100 | |a Belch, George E | ||
| 245 | |a Advertising and Promotion : An integrated Marketing Communications Perspective | ||
| 250 | |a 6 | ||
| 260 | |a New Delhi |b Tata McGraw - Hill Publishing Company Ltd. |c 2008 | ||
| 300 | |a 779 | ||
| 365 | |b Rs. 475/- | ||
| 650 | |a Instruction CD-ROM | ||
| 700 | |a Belch, Michael A. | ||
| 942 | |2 ddc |c BK | ||
| 999 | |c 186616 |d 186616 | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |6 659_100000000000000_BEL_AD |7 0 |9 192613 |a KAUCBV |b KAUCBV |g 475.00 |l 3 |o 659.1 BEL/AD |r 2018-07-03 |s 2018-06-14 |w 2014-03-22 |y BK | ||