Gofman, A., & Moskowitz, H. R. (2007). Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them. Pearson Power.
Chicago Edition CitationGofman, Alex, and Howard. R. Moskowitz. Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them. New Delhi: Pearson Power, 2007.
MLA Edition CitationGofman, Alex, and Howard. R. Moskowitz. Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them. Pearson Power, 2007.
Warning: These citations may not always be 100% accurate.