APA Edition Citation

Bateson, J. E., & Hoffman, K. D. (2007). Service Marketing: Concepts,Strategies, & Cases. Thomson.

Chicago Edition Citation

Bateson, John E.G, and K. Douglas Hoffman. Service Marketing: Concepts,Strategies, & Cases. New Delhi: Thomson, 2007.

MLA Edition Citation

Bateson, John E.G, and K. Douglas Hoffman. Service Marketing: Concepts,Strategies, & Cases. Thomson, 2007.

Warning: These citations may not always be 100% accurate.