Brand Extensions:Concepts and Cases

Míreanna Comhchosúla

• Branding demystified plans to payoffs
  le: Verma, Harsh V.
  Foilsithe: (2010)
• Strategies for Brand Management
  Foilsithe: (2008)
• Brand Management: principles and practices/
  le: Kirti Dutta
  Foilsithe: (2012)
• Brand extensions : concepts and cases /
  le: Sehgal, Roli
  Foilsithe: (2005)
• Brought to life by 11 experts who do brand new brand thinking /
  le: Baskin, Merry
  Foilsithe: (2004)