Roli, S. (2005). Brand Extensions: Concepts and Cases. Icfai.
Chicago Edition CitationRoli, Sehgal. Brand Extensions: Concepts and Cases. Hyderabad: Icfai, 2005.
MLA Edition CitationRoli, Sehgal. Brand Extensions: Concepts and Cases. Icfai, 2005.
Warning: These citations may not always be 100% accurate.