APA Edition Citation

Keller, K. L. (2008). Strategic Brand Management: Building, Measuring, and Managing Brand Equity (3.). Pearson Education.

Chicago Edition Citation

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 3. New Delhi: Pearson Education, 2008.

MLA Edition Citation

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 3. Pearson Education, 2008.

Warning: These citations may not always be 100% accurate.