Creating Customer Delight : How and why of CRM

Míreanna Comhchosúla

• Creating customer delight: the how and why of CRM /
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  Foilsithe: (1999)
• Exploiting CRM: connecting with customers /
  le: Molineum, Patrick .
  Foilsithe: (2002)
• Why CRM doesn`t work : how to win by letting customers manage the relationship /
  le: Newell, Frederick .
  Foilsithe: (2004)
• Customer relationship management (CRM)
  le: Singh, P P; Kumar, N Jinender
  Foilsithe: (2009)
• Why CRM doesn't work: How to win by letting customers manage the relationship
  le: Newell, Frederick
  Foilsithe: (2004)