Creating Customer Delight : How and why of CRM

Antzeko izenburuak

• Creating customer delight: the how and why of CRM /
  nork: Seth, Rakesh .
  Argitaratua: (1999)
• Exploiting CRM: connecting with customers /
  nork: Molineum, Patrick .
  Argitaratua: (2002)
• Why CRM doesn`t work : how to win by letting customers manage the relationship /
  nork: Newell, Frederick .
  Argitaratua: (2004)
• Customer relationship management (CRM)
  nork: Singh, P P; Kumar, N Jinender
  Argitaratua: (2009)
• Why CRM doesn't work: How to win by letting customers manage the relationship
  nork: Newell, Frederick
  Argitaratua: (2004)