Radha Krishna, G. (2005). Consumer Behaviour: Effective Measurement Tools. ICFAI Books.
Chicago Edition CitationRadha Krishna, G. Consumer Behaviour: Effective Measurement Tools. Hyderabad: ICFAI Books, 2005.
MLA Edition CitationRadha Krishna, G. Consumer Behaviour: Effective Measurement Tools. ICFAI Books, 2005.
Warning: These citations may not always be 100% accurate.