Pingali, V. (2003). Marketting channel management: A customer centric approach. Response Books.
Chicago Edition CitationPingali, Venugopal. Marketting Channel Management: A Customer Centric Approach. New Delhi: Response Books, 2003.
MLA Edition CitationPingali, Venugopal. Marketting Channel Management: A Customer Centric Approach. Response Books, 2003.
Warning: These citations may not always be 100% accurate.