Varghese, A. K., & Vilanilam, J. V. (2004). Advertising basics: A resource guide for beginners. Response Books.
Chicago Edition CitationVarghese, A K., and J V. Vilanilam. Advertising Basics: A Resource Guide for Beginners. New Delhi: Response Books, 2004.
MLA Edition CitationVarghese, A K., and J V. Vilanilam. Advertising Basics: A Resource Guide for Beginners. Response Books, 2004.
Warning: These citations may not always be 100% accurate.