jagadeep, K. (2003). EIghteen brand astras: Using brand abilities as weapons for crisp brand building. Response Books.
Chicago Edition Citationjagadeep, Kapoor. EIghteen Brand Astras: Using Brand Abilities as Weapons for Crisp Brand Building. New Delhi: Response Books, 2003.
MLA Edition Citationjagadeep, Kapoor. EIghteen Brand Astras: Using Brand Abilities as Weapons for Crisp Brand Building. Response Books, 2003.
Warning: These citations may not always be 100% accurate.