APA način citiranja

Cunningham, I. C., & Cunningham, W. H. (1981). Marketing: A managerial approach. South- Western Publishing.

Čikaški stil citiranja

Cunningham, Isabeller C., i William H. Cunningham. Marketing: A Managerial Approach. Chicago: South- Western Publishing, 1981.

MLA način citiranja

Cunningham, Isabeller C., i William H. Cunningham. Marketing: A Managerial Approach. South- Western Publishing, 1981.