Παραπομπή APA

Lane, W. r., & Russel, J. t. (1996). Kelppner's advertising proceedure (13.). Prentice -Hall International.

Παραπομπή Chicago Style

Lane, W ronald, και J thomas Russel. Kelppner's Advertising Proceedure. 13. New Jersey: Prentice -Hall International, 1996.

Παραπομπή MLA

Lane, W ronald, και J thomas Russel. Kelppner's Advertising Proceedure. 13. Prentice -Hall International, 1996.